Bella Poarch’s Marketing Success on TikTok-Wrong Conclusions and Right Lessons

Strategic Insights
2 min readSep 24, 2020

A Brief Introduction

Bella Poarch is a popular social media star best known for her TikTok account where she posts comedy lip-sync videos, often about gaming. Her videos have earned her over 25 million followers on the app.

She is best known for lip-synchronizing Millie B’s ‘Soph Aspin Send’. That video earned her over 400 million views till date.

Photo by Maria Lysenko on Unsplash

But She Does Not Deserve it?

Many other creators are outraged.

A common complaint is that there is a perceived “lack of substance” from Bella Poarch’s videos.

Youtuber Tuv concludes that, “The real question is-why is she famous? I am going to give you guys the straight up answer that no one else wants to say out loud. She is a pretty female, and horny teenage boys exist. That is it. Now I am not going to say that those 300 million plays are all horny teenage boys but I am willing to bet that a huge percentage of them are. If you disagree with me just tell me why all the TikTok stars are female, and they are all coincidentally good looking.

Dislocation Competition-What Bella Poarch can Teach us about Marketing and Positioning

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Strategic Insights

Topics of Interest: Financial Market, Business, Sales, Marketing and Self-Improvement. Author: Kevin, a Singapore Based Financial Consultant