Why You should Stop Reading Outdated Sales Books

The number one questions that a lot of entrepreneurs, professionals and salespeople like to ask is “What sales book should I read to know sales better?”

Having read many sales book and personally working in the space of selling financial products, I have my own unique perspective on this subject matter.

A lot of sales book, in my opinion, are not in touch with the change in communication technology and consumer buying behavior. Instead these outdated books are only obsessed with what to say and how to deliver messages to potential clients.

I have learnt to ignore books that still only fixated on what to say and how to say.

Instead I believe in paying attention to two major trends that have taken place, for business people and sales professionals.

Mobile Telecommunication with Internet Access has changed how Clients Obtain Information

In the late 2000s Steve Jobs has changed how we obtain information.

What does that mean to business mad marketing? I am not saying you should quickly set up blogs designed for search engine optimization for your business. I do not know your field.

It could be a simple but profound observation that texting over apps such as Whatsapp has replaced calling as the preferred mode of business communication. In a world that everyone is busy and messaging service is…